Unless you’ve been living under a rock, you know that live video streaming apps Meerkat and Periscope have been sneaking their way into the marketing mix since late last year. What does that mean for event marketers? Eventually, you’ll have to decide which real-time service is best suited for your brand’s marketing strategy (or if it fits that strategy at all).
Both Meerkat and Periscope use social media platforms to broadcast live footage from a smartphone. Both give viewers an option to “like” videos and allow public chats within the streams. Both display the number of viewers tuned in live and both allow users to live stream for an unlimited amount of time. So what’s the difference?
The first-of-its-kind app launched in late February 2015 and debuted generating plenty of buzz along the way. Meerkat allows users to broadcast live video streams to followers by cross-posting a link to the footage on social media channels. The app takes the ephemeral approach, meaning broadcasts may only be viewed as they are occurring. When the stream ends, the footage can be captured with katch.me (the broadcaster may download and save a copy).
App was integrated with Twitter, requiring users to sign up for the app through their Twitter accounts. But when the social media giant blocked Meerkat’s access to some of its social data, the app now aligns itself more closely with Facebook, which allows users to share their live broadcasts directly to their Facebook page.
Now schedule streams, which can be advertised in advance on the app and on social media. For experiential marketers looking to build anticipation for the live stream of an event.
Meerkat is now available to Android users, giving it an advantage. Read more about periscope in the original article here (stay updated on TV streaming tech) : http://ift.tt/1J57byw and try a NEW multistreaming app by bebo called BLAB 🙂 I recon, there will be Hollywood Producers NEEDED to increase the broadcasting production value of all these talented individuals while learning almost automatic online television school. Pic source: http://www.youtube.com/watch?v=gOwF (at Beverly Hills, California)
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